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Sephora store. Source: Sephora (2024). What if AI could become your beauty advisor? Buying beauty products online can be surprisingly difficult. A foundation may look perfect on screen but turn out to be the wrong shade, while a skincare product that works for one person may not suit another. Artificial intelligence (AI) is changing the way consumers shop for beauty products. Rather than simply selling products online, Sephora has increasingly integrated AI and digital techno

What makes someone stop scrolling? Social media is full of people giving advice about how to grow online, but Vicky Owens has turned that advice into a personal brand and business of her own. Owens is a social media strategist, entrepreneur, content creator and founder of Socially Speaking Media. Forbes reports that she has around 200,000 followers across Instagram, TikTok and LinkedIn, while her agency has worked with more than 500 global clients, including Netflix, Sky and

Hi! I'm Fiona! Welcome to my blog. I'm a third-year Communications and Media (Marketing Communication) student at the University of Canberra, with a specific interest in social media and content creation. I've always been drawn to creative work especially when it involves turning ideas into something visual and engaging. I’m particularly interested in the world of fashion, beauty and lifestyle, and how brands can use social media to connect with their audiences in creative an