<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[My portfolio]]></title><description><![CDATA[My portfolio]]></description><link>https://fionamollika.wixsite.com/portfolio/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 12 Nov 2026 23:39:44 GMT</lastBuildDate><atom:link href="https://fionamollika.wixsite.com/portfolio/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Beauty Meets AI: How Sephora Is Personalising Online Shopping]]></title><description><![CDATA[Sephora store. Source: Sephora (2024). What if AI could become your beauty advisor? Buying beauty products online can be surprisingly difficult. A foundation may look perfect on screen but turn out to be the wrong shade, while a skincare product that works for one person may not suit another. Artificial intelligence (AI) is changing the way consumers shop for beauty products. Rather than simply selling products online, Sephora has increasingly integrated AI and digital technologies into its...]]></description><link>https://fionamollika.wixsite.com/portfolio/post/beauty-meets-ai-how-sephora-is-personalising-online-shopping</link><guid isPermaLink="false">6aaa00e6492c8c41baf77563</guid><pubDate>Wed, 16 Sep 2026 02:54:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0e61ce_02375c26ab7b462b89660a24f592e372~mv2.jpg/v1/fit/w_840,h_454,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>fiona mollika</dc:creator></item><item><title><![CDATA[From Personal Brand to Business: Decoding Vicky Owens’ Digital Marketing Strategy]]></title><description><![CDATA[What makes someone stop scrolling? Social media is full of people giving advice about how to grow online, but Vicky Owens has turned that advice into a personal brand and business of her own. Owens is a social media strategist, entrepreneur, content creator and founder of Socially Speaking Media. Forbes reports that she has around 200,000 followers across Instagram, TikTok and LinkedIn, while her agency has worked with more than 500 global clients, including Netflix, Sky and Meta (Forbes,...]]></description><link>https://fionamollika.wixsite.com/portfolio/post/from-personal-brand-to-business-decoding-vicky-owens-digital-marketing-strategy</link><guid isPermaLink="false">6a8fb088d2a5268a5fb76398</guid><pubDate>Fri, 28 Aug 2026 03:08:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0e61ce_4ca9dff4d5444310864ff996796dd538~mv2.jpeg/v1/fit/w_864,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>fiona mollika</dc:creator></item><item><title><![CDATA[A little bit about me]]></title><description><![CDATA[Hi! I'm Fiona! Welcome to my blog. I'm a third-year Communications and Media (Marketing Communication) student at the University of Canberra, with a specific interest in social media and content creation. I've always been drawn to creative work especially when it involves turning ideas into something visual and engaging. I’m particularly interested in the world of fashion, beauty and lifestyle, and how brands can use social media to connect with their audiences in creative and authentic ways....]]></description><link>https://fionamollika.wixsite.com/portfolio/post/a-little-bit-about-me</link><guid isPermaLink="false">6a8ec156bab42b2ae4718557</guid><pubDate>Wed, 26 Aug 2026 12:36:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/0e61ce_9d0ca813fd3a4f2a8186f5e337a7ee42~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>fiona mollika</dc:creator></item></channel></rss>